THE IMPACT OF SOCIAL MEDIA USE ON USERS’ ATTITUDES TOWARD REAL-LIFE COMMUNICATION AND VIRTUAL INTERACTION
Keywords:
Social media, virtual interaction, real-life communication, interpersonal communication, communication behavior, social media users, online communication, face-to-face interaction.Abstract
The rapid development of social media has significantly transformed the way people communicate, interact, and maintain interpersonal relationships. Social media platforms provide users with opportunities to communicate instantly, exchange information, and establish virtual connections regardless of geographical distance. At the same time, the increasing use of virtual communication may influence users’ attitudes toward face-to-face communication and their patterns of interaction in real-life settings. This study examines the impact of social media use on users’ attitudes toward real-life communication and virtual interaction. Particular attention is given to users’ communication preferences, the role of social media in interpersonal relationships, and the differences between online and face-to-face interaction. The study also explores how frequent engagement in virtual communication may affect the quality of real-life social interaction.
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