THE ROLE OF DIGITALIZATION AND ECOLOGICAL INNOVATIONS IN THE DEVELOPMENT OF SUSTAINABLE TOURISM IN UZBEKISTAN
Keywords:
sustainable tourism, digitalization, ecological innovation, green technologies, smart tourism, tourism development, Uzbekistan.Abstract
Sustainable tourism has become an important direction for the longterm development of the tourism industry. This study examines the role of digitalization and ecological innovations in promoting sustainable tourism development in Uzbekistan. Particular attention is given to digital technologies, smart tourism solutions, green technologies, resource efficiency, and environmental management. The study shows that the integration of digital and ecological innovations can improve resource efficiency, reduce environmental impacts, and strengthen the competitiveness of tourism destinations. The findings highlight the need for coordinated technological, environmental, and managerial measures to support sustainable tourism development in Uzbekistan.